Job Description
Description:
POSITION SUMMARY:
The Marketing Manager will be responsible for driving attendance and engagement across a portfolio of events and content to support the Meat Institute’s member engagement and revenue goals.
ESSENTIAL RESPONSIBILITIES:
· Create and execute marketing campaigns that drive attendance to Meat Institute events including webinars and other sponsored content.
· Manage graphic design development and identify target audiences for event marketing campaigns.
· Distribute event marketing e-mail campaigns via Higher Logic to promote upcoming events, drive registrations, and member engagement
· Build and provide content and graphics to support resources including online registration, mobile apps, and other materials before and during events.
· Execute paid media campaigns on Meat Institute social media channels and other digital advertising and social sharing tools like Feathr and Snoball
· Collaborate with communications team to integrate messaging, relevance and timeliness with association communication strategy and activities
Secondary Responsibilities:
· Create marketing materials that supports member recruitment
Requirements:POSITION REQUIREMENTS:
· Bachelor’s degree and at least 3 years of experience in marketing
· Demonstrated writing and editing skills
· Demonstrated skills in event promotions
· Association experience preferred.
· Travel, 20% of time.
CORE COMPETENCIES
Marketing
Copywriting
Technology (higher logic)
Event Promotions
Communications
Creativity
Social media marketing
Email and content marketing
Project management
Data Analysis
Customer/Audience Focus
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